Category Archives: pricing

Why switching to In-Person Sales doesn’t mean you’ll be successful

It’s been a few months now since I read about a photographer who had just switched to IPS. They were celebrating a $1500 sale and we’re just about to deliver the products. The photo they posted was of the back of their van and it was packed to the ceiling with beautifully wrapped boxes. My first thought…

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How my own struggles inspired Pixel Cents

A few years ago, I was leaving my neighbourhood grocery store when I ran into a husband and wife client of mine. I had sent her an invoice earlier that day for the print collection we had put together. I said hello and asked how they were doing. What I wasn’t prepared for, was the fact…

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The 5 things you must know if you are selling digital files

For years, photographers have been undervaluing their digital files. But it wasn’t their fault. They were handed a brand new product, which the experienced pros treated like negatives and the new pros gave away like candy. An industry standard was never created. With all the changes in social media and technology, the general public is…

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