Category Archives: How-to

14 Steps for Planning a Photography Show

About a week after I returned from my trip to Yosemite this past fall, my mother-in-law suggested I have a photography show. “Aha!” I thought. What a great excuse to show off my work and create some buzz! Now I prefer to look at art shows as alternative marketing. If you do too – you…

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Wine Down Wednesdays ep.04 – How to sell your largest wedding album

This week, I had the most beautiful wedding album I’ve ever created arrive in the studio. It was a 16×16 Bremen Album from Album Epoca in Italy. I’ve been a wedding photographer for 18 years and this season I realized I had never sold my dream album. You know, the biggest, most beautiful album in my…

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How to price a photograph so you can live the dream

If you’re like many of us, you want to live the dream. We’re all trying to make a living as a professional photographer. The easy and fun part is creating the photographs. The tough part is figuring out how the heck to make a living! Today, I thought I would break down how to figure out…

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Wine Down Wednesdays ep.03 – Implementing a Referral Program

This week Amanda and I chat about the referral program we’re implementing in our businesses. Amanda is kickstarting her business after a move and I’m looking to launch a new photography style/service to my existing clients – so the program we’re discussing works well for both of us. If you have an established clientelle, skip to…

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Wine Down Wednesdays ep.02 – 3 Things you can do to transition to In-Person Sales

This week we decided to chat about the blog post I wrote a couple of weeks ago: In-Person Sales – 3 easy steps to help you transition your photo biz to IPS As you may already know, my studio mate Amanda has recently decided to switch from being a shoot n’burn photographer to offering her…

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