Hey Photographer [An open letter to my competition]

Hey Photographer,

I thought I’d take a moment to write you a quick note.

You see, I think you’re worth more.

I’ve been watching your work develop over the last months/years and you’ve got to the point where you are producing a really awesome product. Your work is consistent, you’ve developed your style and I know your clients are happy.

The thing is, it’s time to up your game…and by that, I mean your prices.

It’s totally cool to charge small fees for your work when you’re just getting started. It makes sense to dip your toe in the water…and make sure that people are willing to pay for your products and services before you go pro. But the thing is, once you’ve developed your craft and gained experience – if you don’t raise your prices to a sustainable level, you actually start to hurt the industry.

What happens is, our client base becomes conditioned to think that your prices are what they should expect to pay for professional photography. And if I’m going to stay in business, I’m going to have to lower my prices to be competitive with you.

But guess what?

I can’t.

If I lower my prices to compete with you, I know that I’m taking money away from my retirement plan.

If I lower my prices to compete with you, I’m taking money away from my children’s education.

If I lower my prices to compete with you, I will eventually have a hard time paying my mortgage.

You see where I’m going here.

Eventually, it will make no sense financially to be in this business.

But you know what?

I don’t think that is your intention.

And that’s why I’m writing this letter.

Don’t you think it would be awesome if our clients chose to work with each of us based on our personality and creative vision? I’m not saying that my prices are a benchmark or that we should be charging the same thing – but man, it would be amazing if pricing wasn’t the main thing that set us apart.

Now I get that it’s not the most exciting thing to work on. I would way rather be out creating photographs then figuring out how to charge for non-billable hours too…

But here’s the good news:

You only have to do the hard work once. Once you have figured out the fundamental numbers in your business, you end up with a solid foundation in which you can launch yourself from…right into the prime of your career!

So…what do you say? Are you in? I love this industry and I totally get why you would want a piece of the pie too!

Let me know if you want some help and I can send some resources your way!

Thanks for listening.

Sincerely,

Your Competition

 

 

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