For years, photographers have been undervaluing their digital files. But it wasn’t their fault. They were handed a brand new product, which the experienced pros treated like negatives and the new pros gave away like candy. An industry standard was never created. With all the changes in social media and technology, the general public is…
Thanks Melissa for this info. For me it’s so hard to price accordingly because so many people think I’m too expensive. I just need to stick to my guns.
Hey Linda, Thanks for the comment. I really think the key is being able to communicate the value of your work to your clients. You’re an artist and a business woman and deserve to make proper living just like everyone else. If you’re not already, make sure you’re familiar with your own daily cost of doing business…I found it really helps with my own confidence during the sales sessions.
[…] Want to read more about my suggested industry standard for selling digital files? Read my article: The 5 things you must know if you are selling digital files […]